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Owlwatch
Owlwatch is a website that caters to the diverse needs of users interested in bird conservation. By providing live footage, organizing data effectively, and ensuring a user-friendly experience, Owlwatch strives to inspire a deeper understanding and appreciation for these captivating creatures while fostering their long-term preservation.
DATE
January 2023 - April 2023
MY ROLE
UX Researcher / Designer
TOOLS
Introduction
In response to the declining population and 'species of concern' status of burrowing owls, a collaborative effort between ASU faculty and Wild At Heart led to the relocation of two pairs to a specially designed colony at ASU Polytechnic campus. As graduate students in User Experience, our role was pivotal in designing interfaces—digital or physical—to enhance the efficiency and effectiveness of research efforts, aiming to contribute to the preservation and study of these captivating birds
Problem
The decline of burrowing owls and the destruction of their habitats necessitate a focused research effort to gain deeper insights into the owls' behavior, interactions with other species, and the various environmental challenges they encounter. However, researchers face significant obstacles, such as time constraints, complex procedures, and data management issues, hindering their ability to gather vital information critical for the conservation and long-term survival of burrowing owls.
User Research
Research Methods
The primary user group selected for this study consisted of ASU professors, researchers, and habitat coordinators.
The research was conducted with 8 participants, employing two research methods:
Semi-Structured Interview Contextual inquiry.
Semi-structured interviews were conducted to collect qualitative data through focused and open-ended questions.
These interviews provided valuable insights by engaging participants in interactive discussions beyond the initial research scope.
Semi-Structured Interviews were conducted with 5 participants.
Contextual inquiry involved observing and interviewing the users in their natural work environments, enabling a comprehensive understanding of their needs, behaviors, and context for product usage.
Contextual inquiry was conducted with the remaining 3 participants.

Key Insights
The primary user group selected for this study consisted of ASU professors, researchers, and habitat coordinators.
Difficulty in Data Management and Organization
Ethical Considerations in tracking fieldwork and managing data
Superstitions and stigma around burrowing owls
Limited opportunities for collaboration and information sharing.
Limited financial resources and support for research projects
Personas
The primary user group selected for this study consisted of ASU professors, researchers, and habitat coordinators.


User Stories
The primary user group selected for this study consisted of ASU professors, researchers, and habitat coordinators.
1
As a researcher and conservationist, I want to observe the owls on a day to day basis so that I can study their behavior and interaction with their environment.

2
As a biologist and conservationist, I want to view saved footage of the owls so that I can view it multiple times for my research and present it in my classes.

Final Prototype


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